This model is similar to what GenArts had done with Sapphire Edge, which was based on an upfront purchase, plus a subscription for updated effects “collections” (essentially new preset versions of an Edge plug-in). In addition, some of the existing Red Giant products will be ported to Universe in the future as new premium effects. The point of being a paid premium member is to continue receiving routine updates that add to the repertoire of Universe effects that you own. Currently they are working with Crumplepop, with whom they created Retrograde – one of the premium plug-ins. These plug-ins will only be generated by Red Giant designers and partner developers. Red Giant plans to build a community around the Universe members, who will have some input into the types of new plug-ins created. This is somewhat the same as Apple’s Quartz Composer development tool however, it is not part of the package that members can access. Supernova draws from a library of building block filters that can be combined to create new plug-in effects. The Universe concept is built on Supernova, an internal development tool that Red Giant’s designers use to create new effects and transitions. I originally looked at Red Giant’s early press on Universe and I had gotten the impression that Universe would be an environment in which users could create their own custom effects. The general mood among content creators has been against subscription models however, when I polled thoughts about the Universe model on one of the Creative COW forums, the comments were very positive. Lifetime members will receive routine updates without any further cost.Ī new approach to a fresh and growing library of effects Premium membership pricing will be $10/month, $99/year or $399/lifetime. Universe users have a 30-day trial period before the premium effects become watermarked. Initially this includes 31 free plug-ins (22 effects, 9 transitions) and 19 premium plug-ins (12 effects, 7 transitions). Once you sign into Universe for a Red Giant account, you have access to all the free filters and transitions that are part of this package. Red Giant has adopted a hybrid free/subscription model. Red Giant Software, developers of such popular effects and editing tools as Trapcode and Magic Bullet, recently announced Red Giant Universe.
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