"Once you point it out to them, they do, in fact, hate that they're … forgetting their passwords or don't have it on their mobile phones or their current device where they actually need to take action work or to have fun," he said.ĬHALLENGE"The biggest challenge that we face is the biggest opportunity," Rostan said. Those customers tend to heavily value convenience, and want their passwords easily accessible at all times. Passwords and online checkouts are a big hassle, but I wasn't really thinking about it until you just mentioned it,'" he said. When Rostan and his marketing team reach out to customers, they are trying to "flip the switch in their head that, 'Hey, yeah. "Our customers range in what they come to us to accomplish, we have customers in over 200 countries," he said, adding that customers who come organically are usually careful and are looking to protect themselves online. ![]() ![]() THE CUSTOMERAs a password manager and digital wallet, Dashlane operates in the space of "making identities and online checkouts easier and more secure," David Rostan, Head of Organic Marketing, Dashlane, said. By Courtney Eckerle, Manager of Editorial Content
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